في الوقت الذي ينتقل فيه عدد متزايد

في الوقت الذي ينتقل فيه عدد متزايد من المشترين إلى التعامل عبر الإنترنت، يتطلع ملاك مراكز التسوق الأوروبية لاجتذاب العملاء بإدخال خدمات لا يمكن الحصول عليها عبر الإنترنت مثل الرعاية الصحية والمصالح الحكومية.
وقال خبراء عقاريون في معرض "إم.آي.بي.آي.إم" التجاري في كان بفرنسا "إن على مراكز التسوق أن تكون مراكز للخدمات الشاملة التي تهم المجتمع وذلك لكي تحافظ على كيانها".

وعلى الجانب الآخر لهذه الثورة في عالم التجزئة يرى الخبراء مكاسب كبيرة في أنشطة التخزين، إذ يجري إرسال عدد متزايد من البضائع بالبريد.

وقال الرئيس التنفيذي لشركة أيداس للتصميم الهندسي، ديفيد روبرتس، "مراكز التسوق التي لا تتضمن أي أنشطة أخرى غير بيع السلع أصبحت أيامها معدودة"، وتشارك الشركة في تصميم مدن في آسيا وأوروبا والشرق الأوسط.

وأضاف "خلال 20 عاما سيتم استبدال المتاجر التي تبيع الكتب والإسطوانات المدمجة بمواقع تعطي الناس سببا للذهاب إلى مركز التسوق (..) معارض فنية ومراكز تعليمية وصحية".

وزاد ملاك مراكز التسوق مثل "لاند سيكيوريتيز" و"إنتو" و"وستفيلد وكليبيير" عدد المطاعم ودور السينما في مراكزهم لإغراء المتسوقين للبقاء لفترة أطول ويقدمون عروضا ترويجية لمكافأة المتسوقين كثيري التردد على المكان الذين يمكن معرفتهم من خلال أرقام الهواتف المحمولة.

لكن بعض الخبراء يقولون إن تلك الخطوات ربما لا تكون كافية في ظل توقعات الشهر الماضي بأن 90% من نمو مبيعات التجزئة في بريطانيا وفرنسا وألمانيا بين 2012 و2016 بما يعادل 91.5 مليار يورو سيكون من خلال الإنترنت، وذلك وفقا للذراع العقارية لشركة التأمين الفرنسية إكسا التي تدير أصولا بقيمة 43 مليار يورو.

وقال روبرتس إنه بالإضافة إلى تغيير طبيعة ما يوجد داخل مراكز التسوق فإن على ملاك المراكز اقتباس الأفكار من الأسواق النامية مثل دبي والصين، حيث تكون مراكز التسوق ضمن مشروع أكبر متعدد الأغراض حيث يعيش الناس أو تضم مناطق مفتوحة يمكنهم قضاء أوقات الفراغ بها.

وفي حين تكافح شركات التجزئة وملاك مراكز التسوق للتوصل إلى حل يتفق الجميع على أن ملاك المخازن هم أكثر المستفيدين من التحول في عادات الشراء.

وقال تقرير من شركة برولوغيس لتأجير مساحات التخزين العام الماضي إن كل مليار يورو من مبيعات الإنترنت أدت لطلب إضافي على مساحات التخزين بنحو 72 ألف متر مربع في بريطانيا وألمانيا وفرنسا على مدى السنوات الخمس السابقة.

Results (English) 1:

In the time in which an increasing number of buyers to deal online, owners of shopping malls to attract European customers by introducing services that cannot be obtained over the Internet, such as health care and governmental interests.Real estate experts said the exhibition "Umm..." commercial was France "that shopping malls should be centers for comprehensive services of interest to the community and to maintain their integrity."On the other side of this revolution in the world of retail experts see significant gains in storage activities, are sending an increasing number of goods by mail.And ceo EDAS for engineering design, David Roberts, "shopping centers that do not include any activities other than the sale of goods has become just a few days, the company engages in the design of cities in Asia, Europe and the Middle East."In 20 years, will replace stores that sell books and CDs sites give people a reason to go to the Mall. Art exhibitions and educational and health centres.And increased staffing establishment of shopping centers such as land securities "and" Anto "and" weklibier "Westfield restaurants and cinemas in the position to entice shoppers to stay longer and offer promotions to reward frequent shoppers frequenting the place who could be their knowledge through cellphone numbers.But some experts say those steps might not be sufficient under last month's forecast that 90% of retail sales growth in Britain and France and Germany between 2012 and 2016 the equivalent of 91.5 billion euros would be through the Internet, the real estate arm of French insurer AXA, which manages assets worth 43 billion euros.Roberts said that in addition to changing the nature of what's inside shopping malls, the quotation centres owners ideas of developing markets such as Dubai and China, where shopping centres within the larger multi-purpose project where people live or open areas can spend leisure time.While struggling retailers and owners of shopping centers to reach a solution everyone agrees that owners of stores are more beneficiaries of the shift in buying habits.A report from the company brologhis to rent storage space last year that each billion euros from sales of the Internet have led to additional demand on storage space by about 72 thousand square meters in Britain, Germany and France over the past five years.

Results (English) 2:

At a time when a growing number of buyers moving to deal online, looks angel European shopping centers to attract customers enter the services can not be obtained over the Internet, such as health care and government departments.
The Real estate experts in the exhibition "Am.aa.ba.aa.am "Trade in Cannes, France," The shopping centers to be centers of comprehensive services of interest to the community in order to maintain its existence. "On the other side of this revolution in the retail world experts see big gains in storage activities, as are a growing number of goods mailed. said CEO Aedas to design engineering, David Roberts, "Shopping centers that do not include any activities other than the sale of goods days are numbered," the company involved in the design of cities in Asia, Europe and the Middle East. "During the 20-year-old will be replaced by shops that sell books and CDs sites give people a reason to go to the shopping center (..) Art centers, education and health. "He added the angel of shopping centers such as the" Land Securities "and" Into "and" Westfield and Klepier "The number of restaurants and cinemas in their positions to entice shoppers to stay longer and provide promotional offers to reward shoppers frequent frequenting the place who can their knowledge through the mobile phone numbers. But some experts say that those steps may not be enough in light of last month's forecast that 90% of retail sales growth in Britain, France and Germany between 2012 and 2016, equivalent to 91.5 billion euros will be through the Internet, and in accordance with the arm real estate French AXA insurance company, which manages assets worth 43 ​​billion euros. Roberts said that in addition to changing the nature of what's in the shopping centers, the on angel centers quotation ideas from developing markets such as Dubai and China, where Shopping centers are part of a multi-purpose where people live or includes open areas larger project they can spend the void by the Times. While struggling retail companies and the owners of shopping malls to find a solution everyone agrees that the angel of the stores are more beneficiaries of the shift in buying habits. A report of Bruloas company to lease storage space last year that each billion euros of Internet sales have led to additional demand for storage space by about 72 thousand square meters in the UK, Germany and France over the previous five years.

Results (English) 3:

With an increasing number of turns of the buyers to deal via the Internet, looking Angel European shopping centers to attract customers, introduced services cannot be obtained via the Internet is like health care and government interests. "The real estate experts in "M. I. B. I. m trading in France," the shopping centers to centers. Comprehensive services that concern the society in order to maintain itself. "

On the other side of the revolution in the retail world experts see significant gains in volume, more and more goods are sent by mail.

The CEO of idas for engineering design, David Roberts, "shopping centers that do not contain any activities other than the sale of goods has become Mdwdt days, the the company is in the design of cities in Asia, Europe and the Middle East.

During the 20 years old will be replaced by shops selling books, Walastwanat CDs to give people a reason to go to the shopping mall (). Art galleries and centres education and health care. "

And the angel of the shopping centres such as land securities "and" into "," Westfield "a Wklybyyr restaurants and cinemas in a position to entice shoppers to stay for a while. The tallest and promotional offers to reward shoppers frequency tolerance.Knowledge of mobile phone numbers.

but some experts argue that these steps may not be sufficient under last month's forecast that the growth of retail sales in Britain, France, Germany, 90% between 2012 and 2016 is 91.