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The indicator measures the impact of the implementation of the strategic objective mentioned Alambadarat in raising awareness of the country as a tourist destination unique in the target markets (Germany, India, Saudi Arabia) and on the level of the continent of Europe, Asia and the Gulf at a rate of state each year in cooperation with the embassies in the country to distribute the questionnaire in abroad and spread awareness.
The measurement will be conducting a comprehensive questionnaire measures the degree of awareness before and after the implementation of marketing activities by embassies and tourist companies under the supervision of the Council. "
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