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Church Tower is one of the concepts that are used to analyze the environmental factors that are used in business analysis. Often used with SWOT and which acts as the analysis of internal factors analysis. And include these factors: social: the social demographics, lifestyle and age groups, educational levels, etc., Group II and is a technology and includes factors that are in the case of technological progress and heading in the field of technology, etc., and including economic factors, which include such as gross domestic product growth rate (GDP), and inflation, setting interest rates until the central bank. Etc, as well as environmental factors: includes weather and climate in the region, and the plants and animals in the region, etc., then come political factors: and that includes the kind of government the existing and ideology shown by such different tariffs, incentives granted, and the stability of the government, etc., then factors Legal: As is evident from its name, and include legal factors that may have been broken no law in it. For example, competition law, protection of minorities law etc., and of the most important factors, ethical factors, where the ethics code in need most of the people in the region, and the tendency of people to deal in an ethical manner, and these factors can be analyzed very well in various external factors to make a strategic decision
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